Your digital marketing funnel provides the journey that cold prospects take before they become hot leads. Eventually, they can become loyal customers. But, it’s important to know how to guide consumers through the different stages of the sales process. The last thing you want to do is lose a potential customer to a competitor after you’ve almost got them to the point of buying.
In the online business environment, you rely on data to guide your decision-making, which can be challenging if you are not used to this marketing style. Fortunately, you can easily learn how to create a sales funnel that gives your customers an amazing experience.
Read on to find out all you need to know about this effective marketing strategy.
The Awareness Stage
This is the moment your innovative marketing methods attract the attention of a potential customer. You could have put a unique post on a social media site such as Instagram or Facebook, or perhaps a fantastic email headline stood out from the others in a consumer’s inbox.
This is the time to give the consumer a reason to visit your site. You are not yet trying to sell, the aim is to develop a connection.
Your small business marketing strategy should seek to help potential customers solve a problem when they are in the interest phase. This is when they are thinking about different options, checking out prices, and researching company reputations. This can be a lengthy process, so it can be useful to work with a company that can show how to track an IP.
This information can show you the approximate geographical location of the person who is viewing your site. But, you can take your marketing game up a level by using visitor level tracking that can recognize a viewer across different devices. You can then continue to provide this individual consumer with the content that best suits their needs.
At the decision stage, the consumer is ready to make a purchase. But, they may not yet have chosen their preferred supplier. You have already helped them to reach this point by providing useful information, and now you can make an offer. Perhaps you could send them a discount code, or include a limited-time bonus product offer.
The goal is to ensure the customer picks you over any other competitors that may also be in contact.
Hopefully, your smart marketing funnel will result in the customer buying from your store. But, this is not the end of the journey. Now you need to thank them for their purchase and ask if can you keep in touch. You want to become their go-to company every time they require your product or service, so you are now working at turning them into repeat customers.
This is a powerful method for generating a steady stream of regular business each month.
Create Your Digital Marketing Funnel Today
Designing your digital marketing funnel is a fascinating experience as it can change over time. While the stages and concepts remain similar, you may find some ad types at the awareness phase work better than others. Also, different offers may get better results at the decision stage.
The key is to be open to new ideas and to experiment. You could find one particular method that opens the sales floodgates and transforms your business.
If this article has helped you create a digital marketing funnel, be sure to read more great posts in our Technology section before you go.
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