Last Updated on January 8, 2023 by Faiza Murtaza
The growth of mobile devices has dramatically increased the reach of marketing channels. While traditional marketing channels are becoming less effective, new alternatives continue to appear. From the perspective of the users, these channels offer useful information and want them to receive more recommendations based on their interests and preferences. From the perspective of business and marketing owners, they want to measure the effectiveness and improve their campaigns and ROI.
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Why Small Businesses Should Look Into Mobile Marketing Automation
The only way small businesses can compete with bigger brands is by having a sound marketing strategy. This means they need to invest in the right tactics and use the right tools to succeed. Of course, automation plays an important role here as it’s possible to run campaigns at scale without losing sight of their performance. As a small business owner, you need to find a way to be where your audience is – and mobile devices are definitely among the most popular tools they’re using every day.
Mobile marketing automation will become one of the main channels for small businesses as it’s easier than ever before to create and run campaigns at scale. The use of AI can save even more time, making it possible for marketers to spend less time on managing their campaigns and focus instead on developing new strategies.
Mobile Marketing Automation Trends of 2022
Every year, dozens of new tools are introduced to the market. Some become popular almost immediately while others fail to catch the attention of both users and marketers. Here are a few predictions about what can be expected in 2022 from mobile marketing automation tools.
The Rise Of Machine Learning Marketing Automation
With AI changing everything around us, it’s no wonder that marketers are looking to leverage these technologies to create more effective campaigns. For the past few years, tools have been using machine learning algorithms for different purposes. They typically use them when they’re trying to personalize the user experience either by delivering personalized content or showing different ads based on their interests and preferences.
As the integration of AI becomes more popular, marketing automation tools will be considering machine learning algorithms to serve their users better. For example, this type of technology can help marketers build predictive models based on previous campaigns, user behaviors and eventually improve their performance even further.
Service-Oriented Architecture
Until recently, most tools have been using a monolithic architecture that is based on a single platform. This has been limiting the ability of marketers to share their assets and automate different workflows between tools. In recent months, there has been a growing demand for service-oriented architecture that allows users to easily integrate their preferred marketing tools into a single workflow or campaign.
The Blockchain Advantage
If you’re looking for a direct marketing automation tool that can provide an excellent ROI, then this technology is right up your alley. Blockchain offers many advantages when it comes to ad delivery and tracking. As these technologies are still in their infancy, they’re likely to become more popular in the next 12 months.
Mobile marketing automation is quickly becoming one of the most effective ways to run personalized campaigns at scale. In 2022, there will be more advanced tools on the market capable of delivering better results for both consumers and businesses alike. Zara Raza is the Head of Marketing at Sunvera Software. She has written several blogs on technology, software, marketing, education, business, and more.
