5 steps to have a properly translated e-commerce store 


Last Updated on March 30, 2024 by Umer Malik

One important focus of most sites is to acquire traffic. 

There is a chance that a site isn’t producing an adequate number of visitors, then it becomes challenging for those sites to have the option to make leads and make sales, and this at the end implies low income.

There are different methodologies that can be executed in sites to increment online traffic, for example, SEO, promoting content, Youtube advertising and the sky is the limit from there.

Be that as it may, when a SEO technique will be utilized, there is one opportunity for those sites to have an open door by making their pages into multilingual ones to develop themselves globally. 

With this, by executing an International SEO plan, a site can develop its visitors number and have more users and purchasers from around the globe.

This implies that they will have guests who communicate in and read various dialects, therefore the requirement is notorious to convert a site into a multilingual one.

WordPress is viewed as the most famous CMS platform to distribute instructive posts, magazines, portfolios, and, surprisingly, more advanced organizations, for example, web based business stores, registry postings and internet booking.

As well, Woocommerce has been the plugin to create a WordPress website into an e-commerce store, but also it can be turned into an international store, but first there are some check ups that have to be done before moving forwards.

Investigate which translation plugins meet your requirements

As there are some and different WordPress plugins that help with translations, from those you can find the great one for you yet others probably won’t fit what you really need.

A portion of those plugins offer more command over the text to be translated by doing manual interpretation, while some others offer automatic translation which can be improved with artificial intelligence, obviously not every one of the translations are absolutely exact, but they are getting closer to being translated by native speakers..

So it is almost a requisite to examine assuming that you possess the energy for manual work or on the other hand assuming that you really want speed on the translation.

There are online translation plugin recommendations where you can find out about which plugins could fit for you, for example, Translatepress vs WPML and WPML vs Polylang, which are the most famous and used WordPress translation plugins.

Possibly you could require more manual work over the translations to make them perfect or a free option or a quicker translation for your website. This decision must go according to your needs and budget.

Artificial Intelligence is helping with translations

Web based business stores that need to expand their business internationally should explore and ask how they are dealing with their worldwide expansion.

Visitors from different countries like to read and purchase from an e-commerce store that has their main language.

Older machine translations are still giving results, or translations that are not considering proper grammar and cultural expresions. 

As AI is improved, the nature of text translation is additionally getting better in the feeling of truly grasping the language, and going further by doing the adaptations that are given in a certain culture.

The previously mentioned multilingual plugins are also being improved with computerized reasoning and AI and this brings an advantage for those web based business stores to grow in different parts of the world and win additional clients from one side of the planet to the other.

Content creation adjusted to the culture

International Keyword Research is required for that large number of internet business sites who need to acquire new clients abroad.

It is vital to make awareness for stores that there are nearby variations in the languages that are required to be adapted, otherwise the machine translations won’t be understood.

Even in a given country, there are differences at a regional level, and the use of language will vary, this might be even harder to optimize if a business owner doesn’t know fully the market, that is why a native speaker plus AI translation will be a better solution.

Adding the Hreflang label in you site code

Hreflang is a code label that is added to worldwide sites so that web crawlers can comprehend that the site has content in an alternate language.

The enormous benefit of utilizing the multilingual plugins for WordPress is that the Hreflang tag is added automatically, so there is no additional work that ought to be finished to have this piece of code.

With the Hreflang, crawlers can undoubtedly comprehend the language of the page or post, and by consequence, search engines will show the one that is correct for the reader.

Read More: 5 WordPress Tips You Need to Know for 2022