Nike is one of the most recognizable names in sports apparel and the sporting world in general. Wherever you are, and whatever your nationality is, there is no doubt that you have seen the Swoosh on someone’s shoes or shirt or cap. But have you shopped for some Nike apparel lately? If so, you might be wondering why some of the retailers are now gone.
The fact that it’s getting harder and harder to find Nike products in brick-and-mortar shops is not an accident. It is by design. So if you are looking for some nike clothing for yourself or as a gift for someone, it might be best to go online than to head to the nearest mall. Here’s why.
Nike Wants Customers to Buy from the Website
In its early decades, Nike was using an extensive distribution model with the help of wholesale partners and independent sneaker retailers. It was very successful for the most part, as people who were anticipating the release of the latest products were always looking at the local shops first.
However, Nike executives decided that they could streamline the process by offering their clothing products directly to the customers. The move allowed Nike to protect its premium branding and showcase its merchandise in the most effective ways. This includes offering a unique shopping experience through its website.
So if you want to access the whole nike clothing line and see the latest updates, your best option is to shop online.
Nike is Available through Limited Merchandisers Only
In its bid to raise the quality of its merchandising, Nike is exercising more control over who can sell its products. Aside from steering clear of former wholesale partners and retailers, the company has also ended its partnership with some of the biggest e-commerce platforms in the market.
Still, Nike is allowing a limited group of retailers to sell its products. These are reliable partners that can enhance the brand and live up to its quality standards. They can also meet elevated customer expectations consistently by providing a modern shopping experience.
Again, these retailers are accessible online, which is another reason why you should buy your Nike clothes through this channel.
Online Shopping is the Future
Even before the pandemic, consumer behaviour has been shifting to digital platforms. However, the change was incremental. When the virus hit, it acted as a catalyst that accelerated the transformation. By forcing people to stay indoors, it opened the doors even wider for online shopping.
As more and more people discover the convenience of getting access to various products without having to leave their homes, e-commerce will only grow stronger. It is becoming the new normal and not just a passing trend.
With online shopping, you get better prices because products can be purchased directly from the manufacturer. You can also get bigger deals, including promo codes and discounts. Some of the authorised merchandisers even offer free delivery and returns.
When it comes to selection, you have more options if you shop online. There are no storage limitations that will restrict the number of products that you can view. As long as you have an internet connection, you can browse the website’s selection of products as much as you want.