Last Updated on February 13, 2024 by Nasir Hanif
According to research, 65% of customers change brands due to poor customer service. This means that providing excellent customer service is essential for businesses if they want to retain their customers.
One of the best ways to provide excellent customer service is by using Whatsapp. This is because Whatsapp offers a number of features that make it the perfect platform for customer service.
Most businesses use Whatsapp marketing to sell to their customers, but they never use it to provide customer service. This is a mistake because Whatsapp can be used to resolve customer queries, offer support, and even build relationships with customers.
There are a number of reasons why Whatsapp is the perfect platform for customer service. They include:
Table of Contents
Convenient
One of the most important characteristics to look for in a customer service platform is convenience. This is because customers want a platform that is easy to use and does not require them to go through a lot of hassle.
Whatsapp is convenient because it can be accessed from anywhere in the world. All you need is an internet connection and you can start using Whatsapp. You do not need to download any additional software or applications.
Another reason why Whatsapp is convenient is that it can be used on any device. Whether you are using a smartphone, tablet, or computer, you can access it. This makes it easy for businesses to provide customer service through this platform, regardless of the devices their clients use.
Fast
Another important characteristic of a customer service platform is speed. This is because customers do not want to wait for long periods of time to get a response.
Whatsapp is fast because it uses the internet to send and receive messages. This means that you can communicate with your customers in real-time. You will not have to wait for long periods of time to get a response.
In addition, Whatsapp offers a number of features that make it easy to resolve customer queries. These features include the ability to send files, photos, and videos. This means that you can provide your customers with all the information they need to resolve their queries quickly.
You can even use tools such as Whatsapp Marketing Chrome Extension to quickly send bulk messages to multiple recipients.
Affordable
Another important consideration when choosing a customer service platform is affordability. This is because businesses need to be able to provide excellent customer service without breaking the bank.
Whatsapp is an affordable option because it does not require you to pay any monthly fees. You only need to pay for the internet data you use. This means that it is a cost-effective option for businesses of all sizes.
Whatsapp also offers a number of features that are free to use. These features include group chat and video calling. This means that you can provide customer service without incurring any additional costs.
Easy to Use
Businesses need to be able to provide excellent customer service without having to invest a lot of time and resources in training their employees.
Whatsapp is easy to use. In fact, you can start using it for customer service without any training. The user interface is basic and intuitive. This means that you can get started quickly and without any headaches.
Flexible
Flexibility is important for businesses. They need to be able to adapt to the ever-changing needs of their customers.
Whatsapp is flexible. It can be used for one-on-one customer service or for group chat customer service. This means that businesses can use it in a way that best suits their needs.
Reliable
Businesses need to be able to rely on their customer service solutions. They need to know that their customers will be able to reach them when they need to.
Whatsapp is reliable. It has a 99% success rate when it comes to delivering messages. This means that businesses can be confident that their customers will be able to reach them.
Final Thoughts
By using Whatsapp effectively you can provide excellent customer service without having to invest a lot of time and resources in training. Consequently, this will help you build credibility, improve your local SEO rankings, and attract more leads, conversions, and sales.
Read More: The Urgent Need for a Tool to Transfer WhatsApp from iPhone to Android
