Are you struggling to get your eCommerce website’s content to convert? If so, you’re not alone.
The fact is, many eCommerce site owners struggle with writing content that gets results. But the good news is that writing content that converts browsers into buyers isn’t impossible. With planning and executing for your audience, you can write content that resonates with them.
Let’s look at these five tips to see how.
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1. Share Useful Information
While brainstorming content ideas, consider how your content can benefit your readers and enrich their lives.
For example, if you are a B2B company that sells enterprise software, only making sales-oriented content won’t help much. Think of pain points your product solves. Why should a customer pick your product over another? For example, you can create content that compares your product with a competitor’s. This is useful to your audience when they’re considering which product works best for them.
You can even share helpful content for your local audience. For instance, if your business is based in Denver, you can publish valuable content specific to readers in your geographic area with help from local marketing professionals. A Denver Inbound Marketing Agency can help you see which keywords your local audience uses the most and create a localized eCommerce SEO strategy.
You can then build blog posts, social media posts, and similar content around those keywords. Not only are you publishing useful information, but you can also increase your site’s search engine ranking.
2. Know Your Audience
This may seem obvious, but it’s essential to understand who your target audience is before you write. Once you know who you’re writing for, you can tailor your content to their specific needs and interests.
Creating an audience persona is a great way to understand your audience better. For example, when you first started your eCommerce business, who did you want to sell your product or service to? What pain point did you want to resolve with your services or products?
The answers to these questions help you form an idea of your audience. Then, with a well-thought-out persona, you better understand what content speaks to your audience and converts them to buyers.
3. Keep It Simple
With writing content, less is often more. That’s because people have short attention spans and are more likely to skim than read everything word for word. So, make sure your contents is easy to read and understand.
Use short paragraphs and clear, concise language. Use bullet lists to give readers a quick rundown of the information you want to share in your contents. Then, use the following paragraphs to go into more detail about each bullet list item.
4. Write Compelling Headlines
Your headline is one of the most important parts of your contents. In fact, many people will decide whether to read your contents based on the headline alone.
That’s why it’s so important to write compelling and accurate headlines. A good rule of thumb is to make sure your headlines are clear and brief and make a promise that your contents will deliver.
5. Focus on Benefits, Not Features
When writing content, it’s important to focus on the benefits of your products or services rather than the features. This is because most readers are less interested in your product or service features. What they really want to know is how your product or service can benefit them.
For example, let’s say you sell a natural skincare product. Instead of listing all the ingredients and different packaging options, focus on how your product benefits your reader. Will it help them achieve clear, radiant skin? Will it help reduce wrinkles? Does it align with their self-care philosophy?
Focusing on the benefits of your products or services will help you write much more compelling content that resonates with your readers.
Writing content that converts is not an exact science. But by following these tips, you’ll be well on your way to writing content that produces the results you want.