How to use Instagram in Marketing Strategy?

How to use Instagram in Marketing Strategy?

Last Updated on March 5, 2023 by

Companies must have a social media presence to survive.No advertising or marketing plan can be complete without Instagram. It’s now a leading platform for advertisers, brands, and consumers. It has more than 800 million active customers each month.

Additionally, 500 million Instagram accounts are active every day. Another fact that might shock you 70 percent of Instagram hashtags are trademarked. What does this mean? If you’re not using Instagram, then your competition is. People who have an account in place have been on the correct path. However, having an Instagram profile isn’t going to translate into sales. If you’re looking to increase sales and earn a profit through Instagram, it is essential to develop a feasible strategy.

This article will direct you in the right direction by providing several important tips and strategies to implement into your marketing strategies on Instagram today.

1. Increase your following

One of the most important steps to implementing success with your Instagram marketing plan is to increase your following base. If you do not have many followers, making your posts visible won’t be easy. It’s not easy to make sales without having followers. If you’ve just started an Instagram account, it might be daunting, to begin with, the zero. If you’re not a new business, you already have clients. If you are new in business, try to grow your Instagram followers.

2. Focus on the first impression of your page

First impressions count. This holds for the actual world, as well as in the virtual realm. As a marketer, it is essential to be aware of this. This is why writing a compelling blog post’s intro is crucial to your strategy for content. If an Instagram user clicks your profile, what’s the first thing they’ll see? They can see your profile picture along with your bio, profile, and the most popular posts. About our previous article about following other users to increase your followers, they shouldn’t ask any concerns when they click on your profile.

What do I mean when I say this? Your profile should reflect the person you are and the things you are involved in. The use of your logo as your profile image is the best idea. It’s more memorable than just a random photo of someone or a product.

3. Post content on a regular basis

Imagine that you’re uploading a photo of your video on the profile once per month. It’s not even what I would call an active account. You want your brand’s image to remain relevant to your fans. But at the same time, you shouldn’t overflow user timelines and appear to be viewed as irritating.

It’s best to find some center position. What is the best frequency to update your posts on how often on Instagram? The research shows that the most popular businesses on Instagram post 1.5 times per day, on average. This is around 10 or 11 posts a week. The time of the posts is also crucial. Brands with a high profile typically publish content during office hours on the typical workweek.

4. Don’t be too “salsey”

So, we’ve now established the requirement to publish daily. However, we’ve not discussed the content of these posts. You’re trying to increase sales. But that doesn’t mean everything you publish must promote your product. It will make your followers angry and have the opposite effect on the results you’re trying to achieve. Make sure to mix up the content you post.

Make it fun. Upload images from your staff. Make sure you don’t deviate too much from your brand’s image. While it’s acceptable to publish content that doesn’t promote the product, it’s best to avoid controversial subjects. These include topics like religion, politics, and race. Inflicting a negative impact on your followers isn’t going to increase your sales.

5. Go live

Instagram has a live streaming feature. If you’ve read my top trends in marketing for 2018, you’ll know that I placed live video streaming at the top of this list. The users love it, and companies are using this information to benefit.

Live video lets you interact with your viewers in real-time. While you broadcast, viewers can also comment. You must reply to these comments and do your best to thank those who have commented. This will improve the engagement of your users.

6. Add pictures and videos to your story

As it is said earlier, your story is an excellent opportunity to share regular content. You can post content to your account multiple times per day since it won’t overwhelm the timelines of people following you. However, that doesn’t mean that you have to upload 20 different photos and videos to your account every single day.

The public won’t pay attention to every one of them, making it an unnecessary waste of time and effort. Engagement and views will decline as each post is added to your content. Also, you must ensure that the time of your story is pertinent since it’ll disappear within 24 hours after it is posted.

7. Partner with social influencers

Social influencers using social media to promote your company’s brand, products, and services is a highly effective strategy.

Ninety-four percent of marketing professionals agree that their social influencer strategies were successful for their business.

The reason is that social influencers’ followers have faith in them.

We are aware that 82% of consumers tend to trust the advice of micro-influencers. A majority of consumers think these influencers are extremely skilled. You’ll receive sales if you can find an influencer to endorse your business. Instagram is the main social media platform used by influencers worldwide.

8. Add hashtags to your captions

Captions are equally important or even more important than the photos and videos you share. Learn what to do to create Instagram captions that encourage engagement. Hashtags are essential. There are a lot of different customs to do this. First, you could choose a hashtag that’s already used to allow other users to be aware of it. For instance, you could choose a hashtag that promotes a national event.

Another option is to develop your hashtag. This is more specific to your brand. You can use hashtags that are just your company’s name as well as the campaign’s name. If you’re interested in running contests on Instagram and want to have an individual hashtag for each contest.

9. Encourage UGC

UGC is the acronym in the sense of user-generated material. This is a reference to my previous note about hashtags being used to help promote contests. These types of promotions encourage users to share images and videos related to your brand on their profile pages.

This means that your brand is exposed to that user’s entire circle of acquaintances. This kind of content functions as a recommendation. This is something we have discussed previously as a powerful method for promoting your brand.

10. Run targeted ads

How do you reach out to users on Instagram who aren’t following your account? A few strategies, like running contests, location tags, and using influencers from social media, will help achieve this. But, these strategies won’t necessarily expose your brand to the people in your targeted market. Advertising that is targeted will accomplish this.

Facebook has bought Instagram. It is possible to set advertisements similar to Facebook and Instagram platforms. You can use gender, age, and locations to determine your target audience for your ads. You could even go another step to select users by their interest.

Read More: How to grow your small business using the Instagram application?